# identity.md

## Organization Overview
- **Company Name:** Shore Thing Pet Supply
- **Mission:** To provide quality pet supplies, natural foods (including raw, grain-free, and limited ingredient options), and a D.I.Y. dog wash at reasonable prices, ensuring all pets are healthy and happy through a natural and holistic approach.
- **Company Structure and Legal Entity:** Privately owned and operated.
- **Founded Date and Location:** Founded in Ocean Beach, San Diego, CA. Details forthcoming for date.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Erika Bancroft - Owner & Operator (Source: https://shorethingpetsupply.com/pages/about)
    - Shane Bancroft - Owner & Operator (Source: https://shorethingpetsupply.com/pages/about)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to promoting pet health and happiness through natural and holistic product offerings and services.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a pet supply store and D.I.Y. dog wash, focusing on providing high-quality, natural pet food and supplies.
- **Location(s) and Geographic Presence:** Located at 4836 Newport Avenue, Ocean Beach, San Diego, CA 92107.
- **Key Partnerships and Affiliations:** Details forthcoming.